Thursday, June 16, 2011

Liverpool New Third Kit 2011/12

Liverpool Football Club and adidas today unveiled the new third kit for the 2011/12 football season.


Inspiration
The new Liverpool FC third kit takes its design inspiration from the classic tracksuit tops worn by the infamous LFC teams of the mid 1980’s, incorporating the diagonal stripe across the front of the shirt.

The Shirt & Design
Drawing from history and tradition, the new kit showcases a stylish modern twist. The inclusion of cyan blue in the shirt design dates back to Liverpool’s first home kit worn almost 120 years ago which incorporated alternate white and blue halves – it wasn’t until Bill Shankly became manager that the home kit became completely red, in 1964.


The cyan blue is used throughout the kit and incorporated into the design through the iconic adidas three stripes across the shoulders and the shirt sponsor. The shirts main design features diagonal stripes in black and cyan blue over the right shoulder and continuing around the trim of the sleeve to create a modern, stylish look whilst giving a nostalgic nod to the club’s illustrious past.

A closer look at the shirt reveals further subtle design features including a diagonal, tonal emboss running through the fabric.

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