A.C. Milan Home kit 2012/13

The new A.C. Milan jersey for the 2012/2013 season. 

The jersey and accompanying communications campaign have been designed to remind fans of the origins of one the most famous football clubs in the world. 

Associazione Calcio Milan, or A.C. Milan, were born on the 16th of December 1899 and 113 years of football has seen them become the most successful club in world football. As current Serie A Champions A.C. Milan have worked with adidas to create a new jersey that includes the Italian flag deeply embedded in the design alongside the traditional red and black club colours.

The new design includes five wide stripes with three black and two red. The polo collar returns to the jersey with “A.C. Milan” embroirdered into it. The Italian flag is embedded into the kit in vertical stripes between the 5 main stripes. The Italian flag is then repeated across the top of the shirt with a green and red oblique inserts on either shoulder flanking the all white colour.

The new consumer campaign for fans is based around the origins of A.C. Milan and the reasons the club was founded 113 years ago. Current club players have been used across three symbolic sites in Milan (Castello Sforzesco, Colonne di San Lorenzo and San Siro stadium) to create three videos that retrace the steps of the club being created.

On a December night in 1899 founding member Herbert Kiplin said, “We are a team of devils. Our colours are red as fire, and black, to invoke fear in our opponents”, and the campaign for the new jersey reflects this sentiment. The videos show key points in A.C. Milan history and during the story some details of the new jersey were revealed through adidas twitter, facebook, and YouTube.

Chelsea FC New Home Kit 2012/13

With the 2012 season drawing to a close Chelsea FC are already looking forward to next season as Chelsea and adidas today unveiled the new home shirt for the 2012/13 football season. The strip carries a gold theme, reflective of the year of sport and celebration in the capital in 2012.

The new ChelseaFC home kit sees the adidas, Samsung and club crest all turned completely gold. This theme is reflected in the iconic three stripes across the shoulders and the ‘CFC’ motif seen on the rear of the neck. Subtle dark blue stripes also feature through the front of the shirt. The look is finished off with gold piping around the arms and neck. This design detail is repeated through the shorts and socks both of which feature golden three-stripes on Chelsea’s famous blue.

Arsenal FC Home kit 2012/13

The new Arsenal home shirt for the 2012-13 season which pays tribute to the North London club’s visionary past and bright future, inspired by 126 years of innovation and style.

Arsenal Football Club has long been the benchmark for innovation and change. It was Herbert Chapman – the club’s manager from 1925 to 1934 – who championed the use of floodlights, numbered shirts and white footballs in the modern game. And Nike, official kit supplier and leaders in design and innovation, has unveiled a home kit that pays tribute to club heritage whilst offering players and fans a modern and stylish new uniform.

The shirt boasts the traditional red block body with white sleeves but fans will find a new twist to the kit; a blue (obsidian) hoop detail on the collar, sleeves and socks.

Blue (obsidian) has long been used as a third colour on Arsenal’s shirts throughout their illustrious history and features in the Arsenal crest; and it’s inclusion in the kit for the 2012-13 season nods to that past but gives it a fresh, bold look.

Heritage details include an inner neck graphic which reads; “Victoria Concordia Crescit (the club’s latin logo meaning victory through harmony). The outer neck graphic is a nod to Chapman’s famous ‘WM formation’ that galvanised and shaped the modern game.

As is traditional, the new shorts are white but with a WM formation on the side, and ‘Arsenal’ in the back of the waistband.  The home kit socks are white with red and blue (obsidian) hoop detail.

Manchester United Home kit 2012/13

The new Manchester United home kit inspired by the city’s industrious past this season. The 2012-13 shirt will feature the iconic gingham check that hailed from Manchester’s famous cotton mills.

Manchester United Football club’s success has been founded on the traditional values of respect and hard work. Those values are what made Manchester the city it is and from the mid 18th century the cotton mills there were prolific in the industry. From those mills came the gingham fabric, an iconic check that like Manchester United is famous around the world and is now – for the first time – used on a Manchester United home shirt.

The tonal gingham in traditional and iconic red gives the home shirt a bold new look.  The black v-neck collar gives the shirt a contemporary look. The inner back neck graphic on the shirt reads, ‘Forged in Industry, Striving for Glory’; paying tribute to the cities industrial past but also the club’s hard-working ethos.

The outer neck graphic is the iconic devil symbol so synonymous around the world with Manchester United whilst a diagonal hatched graphic on the white shorts is a subtle link to the gingham used on the shirt.

LFC New Home Kit 2012/13

The New Liverpool FC 12/13 Home Kit is like no other.

It’s inspired by greatness.

It’s modern tradition.

It’s unapologetically Liverpool FC.

It will make you feel 7ft tall.

The New Liverpool FC 12/13 Home Kit is launched on 01.06.2012