LIVERPOOL HITACHI AWAY RETRO SHIRT.
Selling price BND45.00 (SOLD OUT)
Retro Shirt from the Classic Era 1979-1982 Hitachi Sponsored ShirtThe shirt that started the commercial ball rolling!
Although non-league side Kettering Town had experimented unsuccessfully with shirt sponsorship a few seasons earlier, in 1979 Liverpool signed a deal with Japanese hi-fi giants Hitachi and pulled on the first ever sponsored shirt worn by a professional club. However, the Hitachi shirt was only worn at non-televised games as strict TV regulations at the time prevented the inclusion of sponsors’ logos at matches in which the cameras were present.
The design of the kit itself (worn from 1976 to 1982) was a classic: confident and simple with red V-neck and cuffs and yellow logo and Liver bird badge.Worn in: Two European Cup final victories (77—78 and 80—81) and four successful league titles (76—77, 78—79, 79—80 and 81—82). Also, the League Cup final 3-1 win vs Spurs in 81—82.Worn by: Emlyn Hughes, Kevin Keegan, Alan Kennedy, David Johnson, Alan Hansen.
No comments:
Post a Comment